The goal of traffic flow is obvious,
said Richard Holberg, president of Holberg Design in York, Pa. It’s to get
customers to go where you want.
Too often, retailers think about a store layout as if it
were a set of blocks. Each department represents a self-contained block, with
plenty of thought given to how customers will find product within its borders.
Where garden retailers stumble is in how to help customers navigate the entire
store.
This month, Holberg offers some
basic principles to consider when deciding on your traffic flow.
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