Greenhouses are a natural choice for
garden retail. When seen from the street, they announce at a glance what you
are: a place that sells plants. They allow you to sell your plants under a roof,
which helps take the sting from rainy days.
But -- and, boy, is there a
“but” -- greenhouses aren’t friendly to a lot of the new categories garden
centers sell today. And the vast proportions can dwarf your fixtures and
products.
This
month Matt Hyatt, an award-winning designer at Bergmeyer Associates, is working
with similar challenges at L.L. Bean, and offers several handy tips on how to
master retailing in a greenhouse.
Click on a page below to download each article's PDF file.
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