Good displays have three things
in common, said Elisabeth Jacobsen, professor at Fashion Institute of Technology
in New York and immediate past chair of the Display and Exhibit Design
Department. “They all have to go through a sequence of attracting, convincing
and selling.”
Those basic functions involve an entire store. “We teach display as a design
method, but it’s really so much more than that. A good merchandiser works with
retailers to put everyone’s best foot forward to hopefully create a sale,”
Jacobsen said.
Take a seat and hear what a
top design professor has to share on how to create great displays in your garden
center.
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