Everyone knows that displays work. As
in all things, though, some are much better at playing with the nuances and know
how to get the most from their high real estate areas of the store.
Richard Holberg, principal, and
Vincent Reedy, creative director, at Holberg Design in York, Pa., give pointers
on how you can identify and best use your store’s hot spots.
Click on a page below to download each page's PDF file.
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