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Garden Center Magazine



Garden Center Magazine

Training in design
Cross marketing
Designing for relaxation
Drawing attention to plants
Creating 'hot spots'
Green ideas for existing stores
A cohesive feel for the store
Merchandising
Principles of a great display
Retailing in a greenhouse
Traffic flow patterns that work
Principles of an effective entrance




The point of merchandising isn’t to make a store pretty. It’s to make a lot more money. And if a plant department makes a lot more money, then the garden center makes a lot more money.

Designer Nick Jones, who heads merchandising for the Blue Diamond group in England, is responsible for the spectacular plant displays at Trentham Garden Centre. He shares his experience on how to create plant displays that sell.

Click on a page below to download each page's PDF file.

Page 1
   * Drawing attention
     to plants

 
Page 2
   * Making the grade

 		  
 
Page 3
    * What you should do
      before meeting with
      a professional
    * Meet the professors

 

 

To view other topics in this series, select from the list  on the navigation bar. Each link becomes active as we publish the magazine each month.


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