A well designed store does much more
than draw attention to products. Done correctly, it should put customers in the
mood to spend money. “Increased profits may come just from improving the quality
and environment of the store,” said Jenny Lucas, senior interior designer for
Callison, a national firm that recently acquired AGI West.
To learn more about helping customers relax, click on a page below to download each page's PDF file.
Page 1
* How design
affects behavior
Page 2
* Making the grade
Page 3
* What you should do
before meeting with
a professional
* Meet the professor
To view other topics in this series, select from the list on the
navigation bar. Each link becomes active as we publish the magazine each month.
![[Beam home.]](http://www.greenbeam.com/features/PDFs_skol/ds07_bmhm.gif)
![[Return to the Green Beam]](../adlinks/bmhm.gif){kind=small}