Cross merchandising is trickier than
it seems. If done well, you’ll see huge turns on the displayed items. But too
often, easily avoided mistakes lead to stagnant sales.
“You have to be bold enough to
attempt it. Sometimes that boldness means you will put things together that
might not work visually, but until you try it you won’t know if it is shoppable
for your customers,” said Richard Holberg, principal at Holberg Design in York,
Pa.
To learn more about helping cross marketing, click on a page below to download each page's PDF file.
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