P R O M O T I O N A L P O T S

Pros & Cons

Printed pot promotions have many advantages, but there are some drawbacks, too. Here are the pros and cons:

Pros

* Attractive packaging raises the perceived value of the product.

* Growers promote their own brand names and differentiate their products.

* Printed pots can be tied into larger promotions that benefit from national advertising.

Cons

* Printing adds expense to container purchases.

* Containers might not be compatible with growers' existing automated systems.

* Growers take a risk when buying pots printed with retailer-specific information. What if the customer backs out of the deal?

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