
Like bell bottoms and straight-leg
jeans, flower fashions come and go.
That’s why Garden Centers of America
staged Fashion in Bloom 2007, a grand panorama that organizers say does for
plants what New York’s Fashion Week does for women’s wear.
“People think horticulture and
garden trends are static, never changing,” said Tim Hamilton, marketing director
at Homestead Gardens in Davidsonville, Md. “But breeders are always engineering
more interesting plants in new colors that we never thought possible.”
Convenience and ease of
growing were common themes at Fashion in Bloom. Several plant companies launched
programs that help would-be master gardeners know exactly which plant should be
used in which setting, and how to combine it with other plants and containers
for foolproof results.
It’s impossible to report on
every plant introduction or every exciting marketing innovation presented at
Fashion in Bloom. But we’ve gone through our notebooks and picked out a few
standouts that we think every garden center manager needs to know about. Read
about them in three categories: Plants, Programs and Pizzazz.
Click on a page below to download each PDF file.
|