Digital Advertising

Branch-Smith Publishing offers multiple ways to reach the marketplace — in print, through universal-reach Web pages, through targeted Web advertising, through blogs, and through e-newsletters. Ask your advertising representative for specific information on integrating these opportunities into your marketing campaign.

Web Site Opportunities

Run of Site Ad Banner

Benefit: Top-of-page placement runs throughout the site, closest to our logo for shared credibility.

Placement: Shared rotation on GreenBeamPro.com's home page and all subsequent pages. The ad is placed in rotation with other online ads running at the top of page inside the GreenBeamPro.com header.

Specs: 468x60 pixels, jpg or gif format, animation allowed, 20k maximum file size.

Run of Site Skyscraper Ad

Benefit: Provides the maximum space to share your message. Shows up throughout the site. Adjacent ads are limited in size.

Placement: Shared rotation on GreenBeamPro.com's home page and all subsequent pages.  The ad is placed in rotation with other online ads running in a fixed right-column position.

Specs: 120x600 pixels, jpg or gif format, animation allowed, 50k maximum file size.

Run of Site Button Ad, Above Skyscraper

Benefit: High placement on multiple pages throughout the site. Cost-effective way to keep your name/logo fresh in the mind of prospects.

Placement: Two positions available in right-hand column, above Run of Site Skyscraper Ad.

Specs: 120x60 pixels, jpg or gif format, animation allowed, 6k maximum file size.

Run of Site Button Ad, Below Skyscraper

Benefit: Guaranteed placement on multiple pages throughout the site. Cost-effective way to keep your name/logo fresh in the mind of prospects.

Placement: Five positions available in right-hand column, below Run of Site Skyscraper Ad.

Specs: 120x90 pixels, jpg or gif format, animation allowed, 9k maximum file size.

Run of Site Blog-Feed

Benefit: Dynamic content leads to your blog. Leverages your blog presence by pushing feeds throughout GreenBeamPro.com.

Placement: Below Branch-Smith blog feeds.

Specs: Includes your blog title, plus headlines for 3 most recent posts.

Product Directory Category Sponsor and Skyscraper

Benefit: Provides exclusive key position to target traffic to a specific product category. Provides ample space to share your message when pages display category-specific lists of headings or companies.

Placement: Exclusive logo placement in header of any specific Product Directory category, plus exclusive Skyscraper Ad alongside category headings/company listings. 38 categories available.

Specs: 120x600 pixels, jpg or gif format, animation allowed, 50k maximum file size. Supplied logo file inserted in category header.

Shows and Events Banner Ad

Benefit: Calls attention to your event’s listing, with the ability to highlight and brand the event with images devoted to logo, speakers, etc.

Placement: Displayed adjacent to your own show or event listing.

Specs: 468x60 pixels, jpg or gif format, animation allowed, 20k maximum file size.

Blog Site Opportunities

Two different blogs are available to reach your audience. Open Register (www.openregisterblog.com) provides a place for the garden retail community to interact, led by frequent postings by our staff. Project: Green Industry (www.projectgreenindustry.com) focuses on discovering the world of sustainability, again frequently posted by our staff. Both provide feeds to GreenBeamPro.com, leading readers back to the blogs.

Banner Ad

Benefit: Exposure in highly-targeted, interactive environment, which includes words as well as graphic. Identified with unique, branded personalities of our staff.

Placement: Right-hand column of individual blog.

Specs: 120x165 pixels, jpg or gif format, animation allowed, 20k maximum file size. Includes 25 words of text under graphic.

Double-Sized Banner Ad

Benefit: Exposure in highly-targeted, interactive environment, which includes words as well as graphic. Identified with unique, branded personalities of our staff. Enhanced space to share your message.

Placement: Right-hand column of individual blog.

Specs: 120x330 pixels, jpg or gif format, animation allowed, 35k maximum file size. Includes 25 words of text under graphic.

Skyscraper Banner Ad

Placement: Right-hand column of individual blog.

Specs: 120x600 pixels, jpg or gif format, animation allowed, 50k maximum file size. Includes 25 words of text under graphic.

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E-newsletter Opportunities

Branch-Smith Publishing's history of delivering daily news goes back more than a decade. Since that time, we have also provided weekly e-newsletters as well. Today we serve the nursery, greenhouse and retail markets with several e-newsletters, each of which offers a highly targeted delivery directly to e-mail boxes.

Banner Ad Right-hand column

Benefit: Delivered directly to your prospect’s e-mail inbox. Identified with unique, branded personalities of our staff. Exposure in highly-targeted, interactive environment, which includes words as well as graphic.

Placement: Right-hand column of individual html e-mail.

Specs: 120x165 pixels, jpg or gif format, animation allowed, 20k maximum file size. Includes 25 words of text under graphic.

Banner Ad Horizontal at bottom

Benefit: Delivered directly to your prospect’s e-mail inbox. Identified with unique, branded personalities of our staff. Exposure in highly-targeted, interactive environment, which includes words as well as graphic.

Placement: Horizontal at bottom of individual html e-mail.

Specs: 120x165 pixels, jpg or gif format, animation allowed, 20k maximum file size. Includes 25 words of text under graphic.

Double-Sized Banner Ad

Benefit: Delivered directly to your prospect’s e-mail inbox. Identified with unique, branded personalities of our staff. Enhanced space to share your message. Exposure in highly-targeted, interactive environment, which includes words as well as graphic.

Placement: Right-hand column of individual html e-mail.

Specs: 120x330 pixels, jpg or gif format, animation allowed, 35k maximum file size. Includes 25 words of text under graphic.

Puzzle Ad (e-Zone only)

Benefit: Totally unique way to create interactivity between prospects and your product, without appearing to be an ad. Directly delivered to your prospect's e-mail inbox.

Placement: Within e-Zone newsletter. Includes three different product pictures, one of which becomes a large interactive jigsaw puzzle. When puzzle is complete, user is directed to a page showing completed picture of product, plus your company name, 25 words, and link to your Web site.

Specs: 3 pictures, jpg or gif format, each slightly vertical and scalable to 120x165.