Electronic
Mailing lists
Specialized literature distribution
Product coverage
Trade shows - bonus distribution
Trade shows - preview sections
Trade shows - Show Directory advertising
And more!

Do you want to reach your target market without increasing advertising costs? Do you want an effective marketing campaign working to maximize ROI? Do you want your business to grow by generating more sales through qualified leads?

If the answer is yes, yes and yes, then you’re ready to step into our Smart360 Bonus Marketing Program opportunities. Each issue of our four specialized publications features a dedicated advertiser event, designed to provide additional exposure for your company, products and services. Some events are electronic, some help distribute your literature, while others are in the magazine.

And the best thing is, they’re free – provided as a special Smart360 service to all our loyal advertisers!

Check out the categories below to see the many ways we’re ready to bring you additional exposure in the marketplace. To see the events organized by each magazine’s editorial calendar, see each publication’s media kit, under “Bonus Marketing Program / Advertiser Events”:

* Garden Center Merchandising & Management (GCM&M) – Media kit.

* Garden Center Products & Supplies (GCP&S) – Media kit.

* Greenhouse Management & Production (GMPRO) – Media kit.

* Nursery Management & Production (NMPRO) – Media kit.

Electronic

Online showcase and e-mail - Building and maintaining a web site is an expensive proposition. We can help you capitalize on your investment. Capture the attention of Internet buyers with your online product release on the award-winning GreenBeam.com site. Our exclusive e-mail will direct readers to your product release and web site. Sample showcase. Available exclusively to advertisers in:

* GCM&M – August issue
* GMPRO – July issue
* NMPRO – August issue

Banner ad - After the dot-com bubble burst, electronic advertising fell out of favor. Well, guess what? Online advertising is back and is as popular as ever. Our banner ad event allows you to reach online buyers as they source for products, on each publication's home page. Available exclusively to advertisers in:

* GCP&S – March issue
* GCP&S – May issue
 

GreenBeam.com 'Wise Buys' internet link - We take every one of our magazine advertisers and bring them to the web, in our Wise Buys section. This special GreenBeam.com page is accessible from our home page, plus each magazine’s separate home page. Available exclusively to advertisers in:

* GCM&M, GCP&S, GMPRO, NMPRO – all issues

Mailing lists

Subscriber names – We provide the names and addresses you need to complement your print campaign – the way you want them! Boost your own direct mail efforts by using our pre-qualified, fully audited mailing lists. Choose from 10 carefully selected lists that allow you to target regions or product category. Available exclusively to advertisers in:

* GCM&M – February and October issues. Choose from GCM&M’s list, based on National, East Coast region, Midwest region, Southern region, Western region, Top water gardening retailers, Top statuary retailers, Top holiday/giftware retailers, Top apparel retailers, Top container retailers.
* GCP&S – April and August issues. Choose from GCP&S’s list, based on National, East Coast region, Midwest region, Southern region, Western region, Top water gardening retailers, Top statuary retailers, Top holiday/giftware retailers, Top apparel retailers, Top container retailers.
* GMPRO – May and November issues. Choose from GMPRO’s list, based on National, East Coast region, Midwest region, Southern region, Western region, Perennial growers, Potted Plant growers, Bedding Plant growers, Vegetable growers, Foliage growers.
* NMPRO – April and June issues. Choose from NMPRO’s list, based on National, East Coast region, Midwest region, Southern region, Western region, Container growers, Greenhouse growers, Field stock growers, Landscapers, Rewholesalers.

Specialized literature distribution

Direct mail opportunity  – We help you target the top! Send us 1,000 copies of your sales brochure or company literature and we’ll send them directly to our top subscribers in the magazine you buy. Available exclusively to advertisers in:

* GCM&M – April and November issues. Spring mailing hits the Western states, Fall mailing targets the East.
* GCP&S – February and September issues. Spring mailing hits the Eastern states, Fall mailing targets the West.
* GMPRO – April and August issues. April mailing hits top greenhouse growers across the nation, August mails to OFA attendees as a post-Short Course event.
* NMPRO – May and October issues. Spring mailing hits the Western states, Eastern states, or both. Fall mailing is national.

Trade show bags  – We provide the bags, you provide the literature. Twice a year we insert your literature into the popular, attractive bags we hand out to shoppers at the trade shows. Check us for weight and size restrictions, then come along for the ride! Available exclusively to advertisers in:

GCP&S – June issue. Distributed at key summer and fall trade shows.
GCP&S – July issue. Distributed at key summer and fall trade shows.
NMPRO – December issue. Distributed at key winter trade shows.

Product coverage

In-magazine directories and showcases – We devote a section in several magazine issues to specific products. When we do, we make sure subscribers know your product is being advertised! The format and structure vary by publication and issue, but the focus stays the same – providing a higher quick-reference, lead-generating profile for what you sell. Available exclusively to advertisers in:

* GMPRO – November issue. Catalog/Web Showcase, where you can promote your printed literature and web site side by side.
* NMPRO – October issue. Catalog/Product Showcase, where you can promote your printed literature and products side by side.
* NMPRO – December issue. 2006 Most Wanted Products, where you can showcase your most popular product of the year.

Product promos – When our issue are biggest, we’re ready to let you think big! All advertisers in the March and September issue of three of our specialized publications receive a special boxed product release, including photo and 50-word description. Run in a section in front of our huge All-Industry Product Directory, your product release receives a big lift from the number of shopping-minded subscribers who eagerly await these issues. Available exclusively to advertisers in:

* GCM&M – March and September issues
* GMPRO – March and September issues
* NMPRO – March and September issues

Theme articles and Emporiums – We built Garden Center Products & Supplies with products in mind. In fact, advertising in GCP&S is more than advertising – it’s an instant Smart360 Promotional Package! Every issue includes a complimentary press release to every advertiser. Take advantage of themes to be included in theme articles. You’re automatically included in the front-of-book index, categorized by products. And special Retailer category issues provide advertorial space. Available exclusively to advertisers in GCP&S.

Summer Product Preview issue – We think you’ll like our special combined “13th issue” of Nursery Management & Production and GMPRO, scheduled to land in the hands of our top 10,000¹ nursery and greenhouse growers immediately prior to the summer trade shows. Advertiser packages include value-added exposure through press releases, index listings, and a special Emporium section.

Trade shows – bonus distribution

Bonus distribution – We put your advertising on the trade show floor and into the hands of new customers, with the built-in credibility of our specialized horticulture publications. Extra copies are printed and distributed at more than 40 industry events.

GM = GMPRO:
          Greenhouse Management & Production.
GC = Garden Center Merchandising & Management
NM = Nursery Management & Production (NMPRO)
PS = Garden Center Products & Supplies (GCP&S)
Dir = All-Industry Horticultural Product Directory

Trade shows – preview sections

In-magazine show guides – When it’s time to get ready for the trade shows, subscribers count on our trade show previews and guides to learn who is where, and to make the best use of their time. The formats vary, but the result is the same: More attendees know where to find you. Available exclusively to advertisers in:

GCP&S – May issue. Photograph, contact information, product description and booth number for advertisers exhibiting at the National Hardware Show.
NMPRO – June issue. Ultimate Trade Show Guide.
GMPRO – June issue – Ultimate Trade Show Guide.
GCM&M – June and December issues. Ultimate Trade Show Guide.
GCP&S – December issue. Products showcased in the Winter Show Preview.

Trade shows – Show Directory advertising

Bonus exposure – We take your ad or product and place it into the official Directory of key trade shows, just for advertising with us! That’s great double exposure for your ad and product, as shoppers see it in our publication and the show’s. Available exclusively to advertisers in:

GCP&S – June issue. Receive a complimentary ad in the official NLGS (National Lawn & Garden Show) directory. Also, a direct mail to top buyers attending NLGS.
GCM&M – July issue. Receive complimentary product exposure in Garden Market Expo’s show directory.

And more!

Free ad upgrade – We can help you turn up the volume on your marketing message, in these specially designated issues of our specialized grower publications. Choose to move up to the next display size or add punch with a second color, no extra charge. Available exclusively to advertisers in:

GCP&S – January issue.
GCM&M – January issue.
NMPRO – February issue.
GMPRO – February issue.

Survey results – Understanding customer purchasing habits is vital in today’s business environment. An exclusive GCP&S survey offers insights into retailer buying habits for the upcoming spring season. Available exclusively to advertisers in:

GCP&S – October issue.

Recipe cards for products – We can take you to retail decision-makers with annual sales over $1 million , in a bright new format. “Recipes for the Retail Rich and Famous” clusters four-color recipe cards featuring your product in a special section of the GCP&S. Available exclusively to advertisers in:

GCP&S – November issue.

¹ Publishers own data.