Print media
Electronic media
Print Media
Display advertising
-
Be known by the good company you keep. In Branch-Smith publications, the
credibility of your advertisement is enhanced by our history of accurate,
thorough coverage since 1915. Independent
studies show that business-to-business
advertising pays. Our quality, BPA audited circulation brings your message into
the right hands. Monthly special advertising events (see below) further extend
the value of each advertising dollar invested in our publications.
Branch-Smith Publishing offers access to the markets you need to reach
in four distinct, focused magazines. To ensure continued freshness with readers,
each magazine boasts a new theme for 2006 – a theme ripe with opportunities for
sharp advertisers.
Markets served include:
Nursery/landscape/landscape distributor market:
Nursery Management & Production (NMPRO)
Content-based magazine, focused on growing and
marketing woody ornamental plants
Theme: “Anatomy of a Nursery”
Media
kit (circulation, theme elements, editorial calendar, rates,
specifications)
Landscape Distributor (quarterly supplement)
Commercial greenhouse market:
Greenhouse Management & Production (GMPRO)
Content-based magazine, focused on growing and marketing plants grown
under cover.
Theme: “Most UNwanted Pests”
Media
kit (circulation, theme elements, editorial calendar, rates,
specifications)
Independent garden/gift retailers market:
Garden Center Merchandising & Management
Content-based magazine, focused on trends and methods required to create
a successful specialty retailing environment
Theme: “X Factor: What Consumers Really Want”
Media kit
(circulation, theme elements, editorial calendar, rates, specifications)
Selling Elegance (semi-annual supplement): Upscale visual catalog, feature
products and limited advertising.
(Media
kit (pdf))
Garden/gift retailers product market:
Garden Center Products & Supplies (GCP&S)
Your multimedia vehicle to reach buyers! 4
zones, 3 media formats, 2 front covers, 1 great publication.
Theme: “Multimedia”
Multimedia
kit (circulation, advertiser packages, theme articles,
editorial calendar, rates, specifications)
Monthly special
advertising events -
Every single issue of every single magazine provides a new way to
leverage your display advertising insertion – at no additional cost to you. It’s
more than a “thank you.” It’s our way of going the extra mile to ensure your
success, in a Smart360 way.
Opportunities are effective and diverse, including targeted bonus
distribution, special directory sections, product showcases, your literature
distribution at trade shows, exposure in show guides (ours and others’), free ad
upgrades, access to buying pattern surveys, and much more!
See each publication’s
media kit for a list of each issue’s
advertising event, or
here
for a complete list.
Bonus circulation
opportunities
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Advertise in specific issues of Branch-Smith’s leading horticulture
publications, and we will simultaneously deliver even more copies to the people
you want to reach. Depending on the publication and issue, you enjoy special
distribution to the 40-plus
industry events
we attend each year. Your advertising dollar goes farther when you tap into
these special issues.
Product exposure
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We can
take your product and make it a star! Just look at the many ways we’re prepared
to put your specific product on a pedestal, month after month.
In-magazine showcases and directories
–
Directories are always a quick reference for readers. Advertise in certain
issues of our magazines and you will automatically be included in directories or
showcases featuring your products, your web site, or your catalog.
See details
Theme articles and product releases
–
Make
sure your products receive special attention in theme articles, product releases and more in Garden Center Products & Supplies. Every advertising
package includes multiple ways to put your product into the content section of
the publication. To see how, consult the GCP&S
media kit.
Show
directory advertising –
Include your advertising in the show directories of Western Expo and the
National Lawn & Garden Show, with our compliments. Thanks to our partnerships
with these shows, advertisers in selected issues of our magazines receive
complimentary product or ad placement in their trade show directories.
See details
Trade
show previews and guides –
When
it’s time to get ready for trade shows, subscribers count on our trade show
previews and guides to learn who is where, and to make the best use of their
time. The formats vary, but the result is the same: More attendees know where to
find you.
See details
Product recipe cards
–
Target
the top garden centers, with these four-color “recipe” cards clustered in a
special section of a publication and mailed to decision-makers with annual sales
over $1 million.
See details
Featured partnerships -
Partner with us to exclusively associate yourself with an article,
series, or section in our subscriber-savvy publications. We’ll pull out all the
stops to make sure you’re noticed! With special packages custom-built to your
needs, this is your instant access to Smart360 marketing. Enjoy the credibility
of a soft mention next to our content, shout your message electronically and
elsewhere, and enjoy discounts on multiple ads in the publication. Rates based
on custom partnership package elements.
Inserts and tabs
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Publications practically open up to your ad when you employ heavier-stock
inserts. Or really command attention with a special fold-out insert with a tab.
Four-color mark our Product Directory section (GMPRO, NMPRO,
Garden Center Merchandising & Management), Landscape Distributor section (NMPRO),
and various Retailer sections (GCP&S). See each publication’s
media kit for locations and rates.
Bellybands
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Be the
first thing subscribers see when they pick up our magazines, by placing your
message on a bellyband. These simple devices bring you instant exposure in a
very public way. Bellybands are available on our mailed copies, or on copies
distributed at trade shows. Rate is $3950 for the full mailed run of each
publication, and $250 per show per publication. Supply your own bellyband
(subject to postal regulations), or ask us about printing them for you.
On-magazine ink-jet
addressing
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Position your message on our front cover, with ink-jet messaging. Your
45-character message appears in the address block on our front cover, applied
during the addressing process. Use your message to make a statement or to call
attention to your magazine advertisement or your web site. This unusual,
cost-effective method costs just $750 for the full mailed run of each
publication. Or put your name in the 1 1/8” x 3 1/2” address block of our trade
show copies! Use up to 8 lines of 45 characters each, and/or include your logo,
for just $250 per show per publication.
All-Industry Horticultural
Product Directory
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Enlist the oldest and most comprehensive product resource guide in the
industry to sell your product or service. Published semi-annually, the Product
Directory lists thousands of products in hundreds of different categories, each
with basic company contact information. In addition, an alphabetical company
list includes full contact information, ensuring that your company is easy to
locate. Enhanced listing opportunities extend all the way to real-time buy-sell
of your products online.
The Product Directory is distributed three different ways, each
calculated to make your product information accessible. First, it is mailed to
subscribers of Greenhouse Management & Production, Nursery Management and
Production, and Garden Center Merchandising & Management in the March and
September issues. Next it is posted in a fully-searchable format on
GreenBeam.com. Finally, it is bound separately for distribution at the key
summer and winter trade shows in the greenhouse, nursery, retail and gift
markets. Trade show versions provide special opportunities for four-color
exposure on the front cover, other covers and front-of-book full pages.
Put us to work for you, 24 hours a day, by choosing:
Listings
–
Your first listing is Free. If
you prefer to help shoppers find multiple products, additional listings are
available for just $29.95 each.
Logos
– Increase the visibility of your
listing with a logo in print and online. Logos appear as boxed ads 1” deep. For
double exposure, move your logo up front in the alphabetical section as well as
under your product heading.
Web
packages
–
Internet horticulture commerce
has arrived! Two web packages move you beyond the printed page to a profitable
world of online advertising, buying and selling. Our standard package includes a
web address (URL) with your printed listing and a link to your web site from
GreenBeam.com. The premium package includes listing your products on
PlantFind, the leading active business-to-business trading site
visited by qualified online buyers.
Picture ads
–
Stand out from the competition
with a picture ad that grabs buyers’ attention when they are making important
purchasing decisions. Picture ads, including a picture and product description,
appear next to your category listing in print and on
GreenBeam.com. Select from three different sizes.
Premium display packages
–
Are you seeking a higher level of company and brand awareness? Enhanced display
packages offer endless opportunities. Tabs and full-page inserts cause buyers to
stop and look while they are in a buying frame of mind. Two specially-created
trade show versions of the Product Directory carry full-page color space
advertising and cover positions to highlight your marketing message to trade
show attendees.
See the Product Directory
media kit for rates and details.
Classified
advertising/enhanced ads -
Buy, sell or trade! Classifieds provide the low-cost, high-impact
channel required to move products or services. Plants, equipment, supplies, real
estate, business opportunities, help wanted – you name it – are well placed in
our ever-growing classifieds sections.
All classified ads appear:
* In the
magazines
- Classifieds are available monthly in GMPRO and Garden Center
Merchandising & Management, and Nursery Management & Production (NMPRO)
* On
GreenBeam.com - All ads are also run online on
GreenBeam.com -- no extra charge!
* On
PlantFind.com – All ads are also run on
PlantFind.com – no extra charge!
View our rates
and order form
here.
Competitive ad tracking -
We'll help you
get a clear picture of your competition by learning where they're advertising.
Let us be your monitor in the marketplace.
Learn more and
view our rates
here. (pdf)
Electronic Media
Product directory web
packages
-
Internet
horticulture commerce has arrived! Our
Product Directory now offers two different
web packages to move you beyond the printed page to a profitable world of online
advertising, buying and selling. Our standard package includes a web address
(URL) with your printed listing and a link to your web site from
GreenBeam.com. The premium package includes
listing your products on
PlantFind, the leading active
business-to-business trading site visited by qualified online buyers. See the
Product Directory
media kit for rates and details.
Buy-sell online -
Transact business electronically with the power of
PlantFind.com’s full-service site for sellers and buyers. As
PlantFind’s first marketing partner, Branch-Smith is in a unique position to
offer a special introductory rate to first-time PlantFind users. See the Product
Directory
media kit for rates and details.
Green Beam
ads/sponsorships -
GreenBeam.com set the pace for horticulture
sites, presenting growers, landscapers and retailers with useful information
years before other sites. Today our award winning site serves up more than
125,000 page views a month. That’s an average of nearly 4200 every day.
Having a marketing
plan that includes a strong online component is a must in order to effectively
reach online buyers. By teaming up with the GreenBeam.com you expand your brand
online – 24 hours a day, 7 days a week. Here’s how.
Page-Top Banners
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Located in a frame at the top
of every Web page, these 468 x 60 pixel images rotate to provide each
advertiser an ample share of exposure.
Example and rates.
Home Page Button
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Exclusive positioning on the home
page right of the ‘GreenBeam.com’ logo ensures your exposure every time a new
GreenBeam.com visitor arrives. Special dimensions apply.
Example and rates.
Magazine Home Page Button
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Exclusive positioning on the
magazine home page right of the magazine logo links your product strongly to
the particular market it serves. Positions available on GMPRO,
Nursery Management & Production (NMPRO), Garden Center
Merchandising & Management, and Garden Center Products & Supplies pages.
Special dimensions apply.
Example and rates.
Cyberconference
sponsorships
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Own the
space surrounding a series of online articles focused on a broad topic you
choose, by sponsoring a Cyberconference. Then feel the Smart360 power as we
promote you in our magazines, e-mail newsletters and press releases.
A
Cyberconference features 5 or 6 in-depth presentations in article format – a
conference online – on GreenBeam.com. Articles are prepared by experts in the
field. You’re free to arrange for your own experts to create the material, or
we’ll round up writers for you. You can even include downloadable PowerPoint
presentations or other supporting documents, if you like.
Our
history of Cyberconferences began years ago when Texas A&M University approached
us about cooperating in creating a Cyberconference on
Water Quality. Texas A&M created the content,
and we created the venue. Later, we independently created content and
presentation for subsequent Cyberconferences on
Labor Issues and
Plant Nutrition.
Sponsorship includes 3 full-page 4-color ads; banner ad on the Cyberconference’s
home page; sponsor name on the Cyberconference’s home page, acknowledgement in
our Cyberconference press release; 6 mentions in our weekly news e-mails; your
name on any promotional handouts; and your name included in all editorial
mentions of the event. Cyberconference remains online for 6 months. Call for rates.
E-showcase
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We can showcase your entire product line - pictures and descriptions - for every
GreenBeam.com visitor to see. Or use the showcase to highlight a special series
or category of products. Following a link from our home page, your prospects
will see and read about the products you want them to present, in a format
similar to
this page –- except every product
featured will be your own! The e-showcase keeps working for you every hour of
the day.
The e-showcase itself is just $250 setup charge, plus a per-item charge
based on number of items. 1-6 items, $25 each. 7-20 items, $20 each. 21+ items,
$15 each. Each e-showcase remains online for 6 months.
Leverage the presence of your e-showcase by mentioning it in print
advertising, and linking directly to it from an e-news sponsorship (see below).
E-news sponsorship -
We know how to find your prospects at their desks, and how to put you in front
of them!
Every Tuesday morning we dispatch three separate
e-mails, each focused on a different aspect of the green industry. Combined
circulation tops 6,000¹ opt-in subscribers! Every other week we publish
an all-products newsletter as well.
We were first in the industry to establish weekly e-mail newsletters, so our
audience is established and loyal. Our magazine editors and
writers provide up-to-the-minute industry news and trends in a clean, quick-read
format. We’ve taken special care to ensure that subscribers find their news
fast, limiting content to just a half-dozen news items and three sponsors each.
Markets served include:
Nursery/landscape market:
Weekly
NMPRO E-mail, from Todd Davis
Sample.
Commercial greenhouse market:
greEn-MAIL, from David Kuack
Sample.
Garden/gift retail market:
The
Weekly Dirt, from Carol Miller
Sample.
GCP&S e-ZONE, from Yale Youngblood
Sample.
Each newsletter is limited to three sponsors, each of whom receives a
graphic (HTML version only), URL link, and 25 word description. Rate is just
$1250 per quarter.
Multi-site banner ads -
Thanks to our partnership
with
PlantFind.com, you can leverage the power of your banner ad – at a
huge discount!. When you run your banner ad on
GreenBeam.com for at least one quarter, you can run that same banner
ad on PlantFind.com for just $100 per month more! It’s the Smart360 thing to do.
Web site services -
You may need a full site,
or just a mini-site to execute a focused campaign. Either way, Branch-Smith
resources can provide design and hosting services to meet your need. Rates vary
by project.
¹
Publishers own data.
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